What Type Of Handmade Jewelry Sells The Best?

By | January 25, 2024

Settle in for a fascinating exploration, as this article unravels the intriguing world of handmade jewelry. It’s an exciting trip full of sparkle and shimmer that sheds light on the most coveted styles in this artisanal craft. Get ready to expand your horizons, discover popular trends, and learn what truly sets certain types of handmade jewelry apart in the market. So, without further ado, let’s uncover what type of handmade jewelry sells the best!

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Understanding the Handmade Jewelry Market

In recent years, you may have noticed an increasing demand and appreciation for handmade jewelry. This market segment is thriving, and as a jewelry artisan, it’s important for you to understand it fully. It includes everyone from DIYers crafting at home to professional artisans honing their craft. As such, the basic backbone in navigating the jewelry industry starts with identifying who the consumers are, understanding market demands and searching for opportunities that have not yet been filled.

Profiling the handmade jewelry consumer

Let’s tak a look at who you are selling to. The typical handmade jewelry consumer values uniqueness, craftsmanship, and the story behind the product. They’re willing to pay a little extra to secure a piece that’s one-of-a-kind, not mass-produced.

Assessing market trends and demands

Staying updated with current jewelry trends can help you anticipate customer’s demands. Trends can change rapidly, driven by fashion influencers, celebrities, and seasonal changes. Developing a deep understanding of what your consumer is looking for – whether it’s minimalist designs, chunky statement pieces, or charm-filled bracelets, will help you cater your designs according to demand.

Identifying market gaps and opportunities

Doing a bit of research to understand what is missing or underrepresented in current offerings can help identify opportunities. Maybe there are untapped niche groups, like men or seniors, or certain style elements, like abstract designs or steampunk motifs, that aren’t being provided.

Different Types of Handmade Jewelry

There’s a delightful array of handmade jewelry types to choose and create designs for. Here are some jewelry pieces you may be familiar with.


Handmade necklaces can range from simple cord designs with a single pendant to more elaborate, bead-encrusted creations. You can experiment with varying lengths, styles, and materials to come up with unique designs.


From subtle and dainty to bold and chunky, bracelets provide an expansive canvas to showcase your creativity. They can be crafted using different techniques like braiding, weaving, beadwork or metalwork.


Handmade earrings offer a diverse design potential. Whether it’s long, dangling earrings, mid-sized hoops, or small, delicate studs, each has a place in the handmade jewelry market.


Handmade rings can carry a deeply personal significance for many consumers. They can be minimalist and sleek or decorated with stones and intricate designs.

Pendants and charms

Small yet potent, handmade pendants and charms allow consumers to personalize their jewelry. They can be as simple as a hand-stamped initial or as detailed as a miniature painting.

Brooches and pins

Though sometimes overlooked, brooches and pins offer a unique avenue for expression. Modern interpretations of these accessories can provide a vintage flair to your collection.

What Type Of Handmade Jewelry Sells The Best?

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Materials Used in Handmade Jewelry

The chosen material for your pieces can greatly influence the style and appeal of your jewelry. Each material holds its uniqueness and character.

Precious metals

Precious metals like gold, silver, and platinum are evergreens in jewelry making. They bring timelessness and value to your designs and are loved for their versatility and durability.

Gemstones and crystals

Gemstones and crystals impart vibrant colors and significant symbolism to your designs. From precious diamonds and rubies to semi-precious turquoise and amethyst, they cater to varied tastes and budgets.


Beads are heavily used in bohemian and tribal-inspired designs and can be made from different materials, like glass, metal, or gemstones. They allow tremendous room for creativity due to their variety in shape, size, and color.

Wood and natural materials

Materials like wood, bone, shells, or feathers give a rustic and earthy touch to your designs. These pieces often attract customers who appreciate the beauty of nature and simpler designs.

Recycled materials

With growing environmental consciousness, recycled materials have become a popular choice. Re-purposed items like defunct watches, bottle caps, or circuit boards offer an interesting twist to jewelry making, attaching a unique narrative to each piece.

Best Selling Handmade Necklaces

Navigating through what sells can help guide your creation process in the right direction. Here’s a look at the best-selling handmade necklaces.

Types of best selling necklaces

Several consumers are drawn towards minimalistic necklaces. Others may prefer bold statement pieces. Deciphering your market will help understanding which style sells best.

Themes and designs in demand

Various trends drive the demand for necklace designs. Themes could range from geometric shapes and animal motifs to celestial bodies and personal monograms.

Price range of best selling items

High-quality materials and intricate designs often attract a higher price. However, consumers are also drawn towards affordable yet unique pieces, such as hand-stamped or beadwork pieces.

What Type Of Handmade Jewelry Sells The Best?

Best Selling Handmade Bracelets

Next comes handmade bracelets. Let’s examine what types are frequently sold.

Styles of best selling bracelets

Several bracelet styles can claim popularity, from cuff and bangle bracelets to chain and charm bracelets. The key here is to offer a mix of diverse styles.

Trends and colors in demand

Trend-based bracelets might incorporate season-specific color palettes or popular design elements, like multiple strands, layered look, or tassels.

Popular material combinations

Material combination can significantly play into the popularity of a bracelet. Mixing metals with beads, or leather with gemstones can create eye-catching designs that stand out.

Best Selling Handmade Earrings

Earrings are a brilliant outlet for creativity. Let’s observe what kinds sell best.

Styles of best selling earrings

Stud earrings, dangle earrings, hoops, and ear cuffs are all common styles that can bring diverse tastes and preferences to your stock.

Trends in earring designs

Identify trends among consumers, whether it’s a preference for mismatched earrings, minimalistic studs, or oversized statement hoops.

Price range and packaging options

Earrings typically fall into an affordable price range, owing to their size and materials used. Its packaging should reflect the brand and design, from a simple cardstock to more luxurious boxes.

What Type Of Handmade Jewelry Sells The Best?

Best Selling Handmade Rings

Now, let’s analyze what ring types are favorites among consumers.

Types of best selling rings

From simple bands to intricate filigree designs or stone-studded pieces, there’s a customer segment for each ring type.

Trends in handmade rings

Trends like minimalist stacking rings, nature-inspired designs, or birthstone rings can amplify your sales.

Popular materials for rings

Materials like sterling silver, gold-filled, and bronze are popular among consumers. Complementing them with crystals, gemstones, or engravings can enhance their appeal.

Analyzing Top Selling Jewelry on eCommerce Platforms

Several online platforms provide marketplaces for handmade jewelry artisans. Here are the top ones.

Handmade jewelry on Etsy

Etsy is a leading platform for handmade products and has a dedicated customer base searching for unique and creative jewelry.

Best sellers on Amazon Handmade

Amazon Handmade gives artisans a platform to sell their handcrafted goods to a global customer base. If you can beat the competition, this could be a lucrative channel for your jewelry.

Top selling jewelry on eBay and other platforms

eBay and other online marketplaces like DaWanda and Artfire also offer significant potential for jewelry sellers. They provide an extensive reach but also require some competitive hustling.

What Type Of Handmade Jewelry Sells The Best?

Strategies to Increase Sales of Handmade Jewelry

We move along to the business aspect of selling handmade jewelry.

Effective marketing techniques

Strategies like social media marketing, SEO, and content marketing can boost your online visibility. Participation in local craft shows, markets, and pop-up shops can also increase local sales.

Pricing strategies

Determining the right price for your jewelry is key. Consider factors like material cost, labor, overheads, and competitive pricing to ensure profitability while still appealing to your customers.

Creating unique and outstanding designs

At the end of the day, it’s your creativity and unique designs that will set you apart from the crowd. Aim to create pieces that tell a story, resonate with your consumers, and evoke an emotional response.

Future Trends in Handmade Jewelry

What does the future look like for handmade jewelry?

Influence of ethical and sustainable practices

With increasing consumer awareness, ethical sourcing, and sustainable practices are set to become more important in the jewelry industry. Materials like recycled metals or ethically-sourced gemstones might become more popular.

The role of personalization and customization

Customized and personalized jewelry will continue to be in demand, as people love pieces that relate to their personalities or communicate their stories.

Emerging materials and design approaches

With constant innovation, you can expect to see an influx of new materials and design techniques. The customers’ fascination towards novel and unique approaches will drive this exploration.

In conclusion, venturing into the handmade jewelry business is as challenging as it is rewarding. Understanding the market, staying updated with trends, choosing the right materials, and targeting the correct customer base are crucial. Whether you are selling necklaces, bracelets, earrings, or rings, your artistry combined with strategic business steps will score you a significant place in the market. Remember to incorporate future trends like sustainability, personalization, and innovative design approaches into your brand philosophy to ensure long-lasting success.

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Author: marklsmithms1

Hi, I'm Mark, the author of Maura Gems and Jewellery. As a team of qualified gemmologists and goldsmiths, we bring you world-class jewellery at Bangkok prices. With offices in both Bangkok and the UK, we ethically source the finest gemstones directly, eliminating any middlemen. We offer a wide range of stunning ready-made jewellery items in our new online store, available for retail or wholesale. Additionally, we specialize in custom-made jewellery where we can bring any design to life. Whether you're a trade professional or an individual customer, we cater to all. Feel free to email me at mark@mauragemsandjewellery.com or call/WhatsApp me at 07470547636 or +66949355718. Discover our incredible collection by visiting our online store. I guarantee you'll love what you find there!

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